Big Dog produced a single motorcycle in its first year, affectionately known as "Old Smokey"; its over-sized fenders and classic cruiser style would point the way for all of the company's later products. By 1997, the company had reached $2 million in sales, and in 2000, the company had expanded so much that a move to a new, 110,000-square-foot (10,000 m) factory and world headquarters (since expanded to 175,000 square feet) was required. As of 2007, the company had over 100 associated dealers, and employed over 300.
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